MKT500 Assessment 2 Help: PIA Strategic Marketing Plan Report Guide
Quick answer: PIA MKT500 Marketing for Managers Assessment 2 asks your group to act as marketing consultants for a real organisation and write a 2,500-word strategic marketing plan (20%): SWOT and PESTLE, consumer segmentation, a 7Ps evaluation, comparison with two competitors, three recommendations and an implementation plan with KPIs. You then present it in class in Week 8 (10%). The rubric weights digital marketing heavily, so analyse the brand's website, email, social media, search, YouTube and reviews throughout.
PIA MKT500 Assessment 2 at a glance
| Item | Details from the brief |
|---|---|
| Institution | Polytechnic Institute Australia (PIA), Sydney and Geelong campuses |
| Unit | MKT500 Marketing for Managers (core unit in PIA's Master of Business and Graduate Diploma in Business) |
| Task | Strategic marketing plan for an existing organisation in a competitive market |
| Length | Report 2,500 words (+10%); 10 to 15 slides, 8 to 10-minute presentation |
| Weighting | Report 20% + presentation 10% = 30% |
| Due | Sunday of Week 7, 11:59pm (report and slides via Moodle); presentation in Week 8 |
| Groups | 2 to 4 students |
| Referencing | APA; 15 sources (10 peer-reviewed + 5 other reliable sources) |
Word plan by part
| Part | Marks | Suggested words | Approach hint |
|---|---|---|---|
| A. Company and market analysis | 20 | 500 | Industry overview, offer, target customers and position; SWOT and PESTLE in tables; pick out the top opportunities and threats |
| B. Consumer analysis and segmentation | 15 | 375 | Decision process, segmentation variables (demographic, geographic, psychographic, behavioural), target market and influences on purchase |
| C. 7Ps marketing mix | 20 | 500 | A table with a strength and a weakness for each P, backed by evidence |
| D. Competitive analysis | 15 | 375 | Two named competitors, a perceptual (positioning) map and Porter's generic strategies or a VRIO-style competitive advantage view |
| E. Three recommendations | 20 | 500 | Each with rationale, expected benefits, implementation challenges and success measures |
| F. Implementation and conclusion | 10 | 250 | Activities, timeline (a Gantt-style table), resources, KPIs, then summary |
Recommendation template (not an answer): Recommendation, then 'because' (a finding from your SWOT, consumer or competitor analysis), expected benefit, main challenge, and KPI with a target, e.g. increase repeat purchase rate from X% to Y% in 12 months. Repeat for all three.
Hidden marks: ignoring digital marketing because the task headings do not mention it. The marking rubric gives 25% to digital tools (website, email, social media, search engine marketing, YouTube and reviews) and 20% to digital marketing concepts. Weave these into Parts C, D and E.
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How the MKT500 Assessment 2 rubric is weighted
| Criterion | Weight | How to reach the top band (HD, 85%+) |
|---|---|---|
| Understanding of digital marketing concepts and context | 20% | Connect digital marketing theory to real-world examples from your brand |
| Analysis of business, industry and marketing strategies | 25% | Data-driven evaluation with strategic, critical insight |
| Application of digital tools (website, email, social media, SEM, YouTube, reviews) | 25% | Deep, critical assessment of how the brand uses each channel |
| Recommendations, creativity and problem-solving | 15% | Innovative, evidence-based recommendations |
| Report structure, presentation and referencing | 15% | Professional, well-referenced report in APA |
Pre-submission checklist
- The organisation is real, competitive and well documented.
- SWOT and PESTLE lead clearly to the opportunities and threats you identify.
- All 7Ps are evaluated with strengths and weaknesses.
- Two competitors are compared on a positioning map.
- Three recommendations each have a rationale, benefits, challenges and KPIs.
- Digital channels are analysed with evidence.
- 15 APA references (10 peer-reviewed), and the report is within 2,500 words + 10%.
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MKT500 Assessment 2 answer hints and sample structure
Students often search for an MKT500 sample report. Your group picks its own organisation, so a copied plan for another brand will not fit and similarity checks will catch reused text. Follow the cover page, executive summary and table of contents (not counted), then an introduction to the report, Parts A to F as numbered headings, a recommendation and conclusion section, and the APA reference list.
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Frequently asked questions
What is PIA MKT500 Assessment 2?
MKT500 Marketing for Managers Assessment 2 at Polytechnic Institute Australia is a group report and in-class presentation. Groups of 2 to 4 act as marketing consultants for a real organisation and write a 2,500-word strategic marketing plan (20%), then deliver an 8 to 10-minute presentation with 10 to 15 slides in Week 8 (10%).
What parts does the MKT500 marketing plan include?
Six parts: company and market analysis with SWOT and PESTLE (20 marks), consumer analysis and segmentation (15), evaluation of the 7Ps marketing mix (20), competitive analysis against two competitors (15), three strategic recommendations (20) and an implementation plan with KPIs and conclusion (10).
Which company should I choose for MKT500?
Choose an existing organisation in a competitive market with plenty of public information and a visible digital presence, such as an Australian retailer, bank, airline or food delivery brand. The rubric gives 25% to digital tools, so a brand active on its website, social media, search and reviews is easier to analyse.
How many references does MKT500 Assessment 2 need?
The brief asks for 15 APA references: 10 peer-reviewed articles and 5 other reliable sources such as newspapers, industry reports or company documents.
What are the 7Ps in MKT500?
Product, Price, Place, Promotion, People, Process and Physical Evidence. The brief asks you to evaluate the strengths and weaknesses of each one for your chosen organisation.
Can I get an MKT500 sample marketing plan?
We do not provide reports to submit. Our tutors help you choose a company, plan each part and give feedback on your own draft.
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Academic integrity: this guide explains how to approach the assessment. It is not an answer to submit. Our tutors provide teaching, feedback on your own work and proofreading only, in line with PIA's academic integrity policy and the TEQSA Act. If your unit allows generative AI, follow the brief's rules for declaring prompts and outputs.