Assessment Weighting: Please see the following individual weightings.
(23%).
Due Date: Please make sure you are aware of these dates, as they are not the same.
(9th August, Friday 11:59 PM (AEST)). You must upload your file as a word document.
Learning Outcomes: The general purpose of Assessment One and Assessment Two is to evaluate your ability to:
Recognise advanced knowledge and skills required in written, oral, and interpersonal communication to
address complex business problems;
Resources: The following resources are provided to support you with Assessment One and Assessment Two.
Format of the Assessment: Both Assessment One and Assessment Two are based upon the following case study. The following information outlines the case study and the specific requirements for Assessment One and Assessment Two.
The Case: You are a communication consultant. You were asked by Ms. Tyler Reginia, the CEO of Stephenson Media Solutions, PTY, to review the internal ORGANISATIONAL communication processes within the business. Stephenson Media Solutions, PTY is a small media company, that designs and develops websites and online training and development platforms. The head office is in Brisbane with two satellite offices in Sydney and Melbourne. The head office executes the design and development of the product, while the Sydney and Melbourne offices are responsible for sales and client support. When Ms. Regina briefed you, she stated that there were no external communication issues relating to sales and client support, but she felt that the internal ORGANISATIONAL communication could be more effective.
Your Role: In your capacity as a communication consultant hired by Ms. Regina, you conducted a communication audit looking into the internal ORGANSATIONAL communication processes. Based upon your audit you have identified one major problem with the internal ORGANISATIONAL communication process. In response to your audit and findings you will develop a short video that will be shared with all the employees within Stephenson Media Solutions. The purpose of this video is to identify the problem and provide a solution to the problem.
Other: Based on your understanding of ORGANISATIONAL communication, you will need to think about and identify a specific problem that an organisation, such as the one described in this case study, would experience, and provide a solution to this problem. The problem that you address must show sophistication of knowledge and logic of thought. Simply identifying that organisational members do not speak to one another or use poorly written email is not a sophisticated approach to this assessment. Similarly, focusing upon
communication. The solution must also be sophisticated and logical. A sophisticated solution will clearly draw upon accepted and credible communication principals, concepts and theories relating to internal ORGANISATIONAL communication. The solution is logical in that it is relevant to the identified problem and supported by credible evidence.
In conclusion, your success in this part of the assessment will be determined by the
sophisticated and logical critical thinking about the case.
Assessment One: To accomplish this task, you first need to develop an evidence portfolio (annotated bibliography). Writing an evidence portfolio (annotated bibliography) is an important first step because this document will help you find the evidence for your presentation. You must pick THREE articles from journals listed on the Required Journal List (RJL--you will find this document in the Assessment Tile in Moodle). You must ONLY use articles from journals listed on the RJL. Using articles from the RJL will ensure that you are using credible and relevant information to support your response to the case. Failure to do so will impact your mark for this part of the assessment. Please make sure you paraphrase. Do not directly copy information from the journal article abstract. Points will be deducted for submitted documents with a Turnitin overlap score of 20% or higher. In the case of proven academic misconduct deductions will be made commensurate with the percentage of non-compliant submitted information). You must include a reference list (APA 7th Edition).
You will first need to identify the problem (e.g. The internal ORGANISATIONAL problem facing Stephenson Media Solutions is. . . ). This section of the document should be no longer than 100 – 150 words in length (one paragraph).
Note: While the problem may change as you investigate the case further, initially
focusing your exploration of the literature is beneficial.
Note: Are you going to cite a definition or a finding? Are you going to quote or paraphrase to illustrate a concept or principal or support an
argument? Please include your quotation or paraphrased information.
paragraphs only—the overview of the topical focus of the article (a) and the explanation of how the article will fit into your presentation (b). This information should be around 1500 words (500 words for each article).
This document must be 1650 max. length (excluding the references).
Resources: To the following resources will assist you with Assessment One
Assessment Two Part One: The next part of your task is the SLSO. The SLSO is an outline of the information (including referenced information and reference list) contained within the presentation. Having developed this document, you can then use it to develop your speaking notes. There are some examples of SLSOs on Moodle (please see the Assessment Tile).
References: The SLSO must include the 5 academic journal references from journals listed on the required journal list (RJL). You may choose to include the three articles that
you wrote about in your annotated bibliography. You will reference the information from these journal articles in-text and include the articles within a reference list in the SLSO (APA 7th Edition).
Length: As a general guide, the SLSO should be around 500-700 words in length. Please remember this document is not a verbatim transcript of what you are going to say in your presentation. It is a sketch or an outline of what you plan to say.
Resources: The following resources will assist you with Assessment Two-Part One
Assessment Two Part Two: Having developed your SLSO you can then start on your video presentation. The video presentation must include no more than five PowerPoint slides (excluding the presentation title slide and the reference slide) and an image of the person who is speaking.
References: The presentation must include the five (5) academic references you included in your SLSO (Within your presentation you must orally cite your references and include a reference list at the end of you PowerPoint Slides (APA 7th Edition).
Length: The Video Presentation should be nine to ten (9-10) minutes in length. The introduction should be two (2) minutes in length. The body of the presentation should be around six to seven (6-7) minutes while the conclusion should be around one (1) minute. It is
important that you keep to time—do not go over. Information presented after the 10-minute limit will not be evaluated for marking purposes. Please practice your presentation in advance so that you know it is the correct length. You can use Zoom to record your video presentation (please see Moodle for more instructions about recording and uploading your presentation).
Resources: The following resources will assist you with Assessment Two-Part Two
Use of Generative Artificial Intelligence Agents (Gen AI): Within this assessment, the
use of Microsoft Copilot, ChatGPT, or other Gen AI agents is not permitted.
Requirements
And Policies: Please make sure you are aware of the following requirements and policies.
https://www.cqu.edu.au/ data/assets/pdf_file/0023/240287/Assessment-Policy- and-Procedure-Higher-Education-Coursework.pdf
Misconduct Case (AMC) will be raised.
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