The purpose of this tutorial is to evaluate the proficiency of students in discussing a subject from the previous week materials. This activity also allows students to improve their verbal communications.
Students must describe their answer during the webinar session of theclass.students will have max one minute to present their answer and discuss the question. Students also allowed to submit their answer in writing through Moodle.
The following course learning outcome is assessed by completing this assessment task:
ULO.1.1 Demonstrated understanding, application, and evaluation of the fundamentals of Project Management Tools.
ULO.1.2 Demonstrated understanding and application of the fundamentals of Project Management Body of Knowledge (PMBOK) and Agile principles.
ULO.4.2 Demonstrated ability to apply the theories and concepts of effective communication as a professional and to be able to function effectively as a leader or member of a team.
ULO.6.4 Demonstrated expertise in the analysis of the socio-cultural and technical issues that affect project success and the development of potential solutions.
Assessment details
Students will be assessed on the following criteria:
The accuracy of the answer (40%)
All assessments must be submitted during the class.
Tutorial No6. (Min 300 words – Max 400 words):
Title: Exploring E-Commerce and Digital Transformation
Objective:
The objective of this practical assignment is to provide students with a comprehensive understanding of e-commerce, its unique features, business models, impact on marketing and business-to-business transactions, role in mobile commerce (m-commerce), and the key considerations for building an e-commerce presence.
Assignment:
You will analyse and present a case study that explores the various aspects of e-commerce and digital transformation. This assignment will require research, analysis, and a presentation of findings related to the specified objectives.
Requirements:
Part 1: Identifying Unique Features and Business Models
Unique Features of E-Commerce:
Identify and explain the unique features of e-commerce, digital markets, and digital goods.
Provide examples to illustrate each feature.
E-Commerce Business Models:
Explain the principal e-commerce business models, including B2C, B2B, C2C, and more.
Describe how each model generates revenue and provide real-world examples.
Part 2: E-Commerce's Impact on Marketing and B2B Transactions
Transformation of Marketing:
Describe how e-commerce has transformed marketing practices.
Discuss the role of digital advertising, social media, and personalized marketing in e-commerce.
Impact on B2B Transactions:
Explain how e-commerce has affected business-to-business (B2B) transactions.
Discuss the benefits and challenges of e-commerce in the B2B context.
Part 3: Role of M-Commerce and Important Applications
M-Commerce in Business:
Identify and explain the role of mobile commerce (m-commerce) in the business landscape.
Discuss how mobile devices have changed the way businesses interact with customers.
Key M-Commerce Applications:
List and describe the most important m-commerce applications that businesses are utilizing today.
Provide examples of businesses successfully implementing m-commerce solutions.
Part 4: Building an E-Commerce Presence
Addressing E-Commerce Issues:
Identify and discuss the critical issues that must be addressed when building an e-commerce presence.
Include topics such as security, payment processing, user experience, and legal considerations.
Part 5: Case Study Presentation
Case Study Analysis:
Select a real-world case study of a business that has undergone a significant digital transformation through e-commerce.
Analyse how the case study aligns with the objectives (Unique Features, Business Models, Marketing Transformation, B2B Impact, M-Commerce, Building an E-Commerce Presence).
Presentation:
Create a presentation summarizing your findings from the case study analysis.
Present the key takeaways and insights related to each objective.
Your assignment will be evaluated based on the following criteria:
Clarity and accuracy in addressing each of the specified objectives.
Depth of analysis and application of real-world examples.
Quality and relevance of the selected case study.
Effectiveness of the presentation (if required).
Note:
Encourage students to research and select a case study that aligns with their interests and the objectives of the assignment.
Ensure that the assignment is tailored to the level of the course and the target audience's understanding.
Upload the tutorial on Moodle
Copy and paste your answers into a word file.
upload the word file on Moodle.
Get original papers written according to your instructions and save time for what matters most.